Everyday hundreds of people are moving houses and when it comes to packing, 51% of the Dutch households say to throw away their unused goods. This means 13 million bags per year filled with books, musical instruments and clothing going to waist. These are all things that might have little value for one person, but can be very valuable for someone else. As part of the bank’s mortgage campaign, Rabobank – the largest mortgager in the Netherlands – and Ogilvy & Mather Amsterdam decided to partner with Terre des Hommes to create a special moving box. By helping people to move houses, we give Terre des Hommes the chance to create a home for children in need around the globe.
We will encourage people to collect their unused goods in a special moving box, available for free at their local Rabobank office. The donated items will then be sold at any of the 42 Terre des Hommes stores. In this way we give a second home to valuable objects and help Terre des Hommes to fight child exploitation with the profit we made from selling these goods.
Charity organisation Terre de Hommes is very happy with this initiative. ‘It will give an impulse to our shops. We can sell these items at competitive prices as they still have value. With the profit we make we can create a safe environment for victims of child exploitation. Think of child labour and children that are forced to work in child prostitution. We will take them out of such situations and make sure they have a safe environment to grow up in.’ says Albert Jaap van Santbrink (Director Terre des Hommes NL)