Icon of the Century

Brief: Create an ad to celebrate the 100th anniversary of the Coca Cola bottle in a way nobody has seen before.

Idea: To show the bottle without actually showing it.

Solution: By deformation the logo everybody recognizes the Coca Cola bottle without actually seeing it.

London International Awards - 1xGold (Design)
London International Awards - 1xBronze (Print)
Eurobest - 1xSilver (OOH)
ADC Germany - 1xSilver (Design)
ADC Germany - 1xSilver (OOH)
One Show - 1xMerit (Design)
Best of Ogilvy - inBook