70x100 cm, 3D Print, Plexiglas
“If ignorance is bliss, is it better to be stupid or smart?”
In a quest for happiness artist, designer, illustrator, and now also pharmacist, Esra Buyukdoganay dives into the correlation between happiness and stupidity.
The Stupills Project is the result of a not too extensive research study (Do you feel depressed because you think you know too much? YES!) and the artist’s drive to find happiness in very odd design places.
Stupills might be the answer to moodiness, general depression, lack of energy, Weltschmerz, black thoughts, feelings of powerlessness and the urge to play sad and gloomy songs.
Always wanting to know and understand less?
Every stupill is designed to take you to places where there’s total stupidity.
Find happiness in the Twitterfeed of Kanye and Kim. Find eternal peace at a Trump rally.
Stupills® is an enlarged blister pack design including stupid characters in it. The artwork is especially designed for the All Stars Group Show of Pictoplasma Festival in Berlin.
3D Modeling&Sculpting: Mete Kayarlar
Photography: Paul D. Scott
At a time when the creative industry talks about everything but creativity, the German Art Directors Club did just that. “Feed your creativity” (in German „Fütter Deine Kreativität“) is an extensive brand identity for the ADC festival, where each of the 1,000 different pieces were individually crafted as an artwork.
More than 50 playful dishes celebrated the power of human imagination and individuality. Some referring to creative disciplines like audio, writing, illustration or social media. Some are just fantastic food to stimulate the creative regions of your brain.
Cannes Lions 2018 (Design) x2 Shortlist
Every sunburn increases the risk of skin cancer.
Cannes Lions 2017 (OOH) 2x Shortlist
D&AD 2017 (Press) 1x Wood Pencil
ADC Germany 2017 (OOH) 1x Gold 2x Silver 1x Bronze
ADC Germany 2017 (Print) 2x Silver
Epica 2017 (OOH) 1x Gold
One Show 2017 (OOH) 1x Merit
NY Festival 2017 (OOH) Third Price Award
London International Awards 2017 (OOH) 1x Silver
Together with Art Directors Club we took this years festival claim ''Feed Your Creativity'' literally and created colourful cookies inspired by the 5 best German Campaigns of recent years. ( Like Hornbach Hammer, Supergeil by Edeka, Laughing horses by VW)
50 limited edition boxes were sent out to clients and creatives to give a little taste for the upcoming festival.
Brand identity for Mesut Özil, German/Turkish soccer player.
Agency: Ogilvy&Mather Frankfurt
ADC Germany (Design) x1 Silver
One Show (Design) x1 Merit
Share is a social consumer brand with 1+1 Principle. It means, for every product sold, they distribute an equivalent product to a person in need.
We divided the logo into two parts: showing the 1+1 principle in a very simple way. The packaging design is also following this principle, by dividing the product into half. One for me, one for you.
Share was the biggest launch of a social food brand ever in the German market. Share sold more than 1 Mio. products in the first 4 weeks, an incredibly successful kick-off for a start-up. The media coverage and reach were striking (over 200 Mio. media impressions and over 14 Mio. EUR earned media). It was featured on prime time news shows and in several TV documentaries about sustainable production and consumption in food retail. Another goal was to put pressure on bigger companies to do more good and be more transparent which totally works already.
Cannes Lions 2018 (Design) x1 Shortlist
Kontor, the world’s biggest dance-music label, wanted to promote the new Boris Dlugosch release to the advertising industry. But they were targeting the world’s most un-impressible audience: agency creative directors. These guys either pass promo CDs onto their secretaries or, more often, just bin them. We had to find a way to get through to them, so that they would actually listen to the Kontor release. Just like every good DJ knows - there's a unique way to get your audience - real vinyl. So that was what we would send the creative directors. No CD, MP3 or USB - just good-old fashioned RPM. As cool as vinyl might be, the problem is, few creative directors own a turntable anymore. So we - literally - put a spin on things. Together with the vinyl disc, we mailed them a 'turntable' - made from the envelope. Our audience just had to flip the envelope, put the disc on the 'turntable', activate the QR code with their phone, place it over the record and listen to the new track. Plus, they could also play other tracks, or contact Kontor via the connect icon. To reach this very demanding audience required a real standout idea, that truly reflected the nature of the business and product. The combination of smart modern technology with retro cool technology achieved this beautifully and struck a real chord with creative directors. No downloading. No fuzz. Just analogue fun with a digital device.
Agency: Ogilvy&Mather Germany
2x Gold Cannes Lions 2014 (Media and Design)
5x Shortlist Cannes Lions 2014 (Direct, Promo and Design)
1x Gold OneShow Award 2014 (Interactive)
2x Merit OneShow Award 2014 (Interactive and Branded)
1x Silver Clio Award 2014 (Direct)
2x Bronze Clio Award 2014 (Design and Engagement)
1x Shortlist Clio Award 2014 (Direct)
1x InBook D&AD 2014
2x Gold POS Marketing Awards 2014
2x Silver Art Directors Club Germany 2014 (Design and Promotion)
1x Bronze Art Directors Club Germany 2014 (Dialog Mobile)
1x Bronze New Media Award 2014 (Dialog Mobile)
1x Bronze AME Award 2014 (Design)
3x Finalist AME Award 2014 (Direct, Mobile and Interactive)
1x Silver Eurobest 2013 (Design)
2x Bronze Eurobest 2013 (Mailing and Media)
2x Silver London International Awards 2013 (Design and Direct)
2x Bronze London International Awards 2013 (Business-to-Business)
2x Silver EPICA Awards 2013 (Business-to-Business and Mobile)
Kontor, the world’s biggest dance music label, wanted to promote the new Boris Dlugosch track to the advertising industry. But the target audience – creative directors – notoriously ignore regular promo CDs.
So for their mailing Kontor used what DJs use: Real Vinyl! But how could anybody play it? The answer was to make the record player part of the mailing itself. The Office Turntable. With a special smartphone device, it combines analog and digital fun.
73% of the 900 Office Turntables have been activated. That’s 10x the regular response rate! 42 % have accessed Kontor.de The Office Turntable features in the new Boris Dlugosch video on music channels, off – and online.
Create an ad to celebrate the 100th anniversary of the Coca Cola bottle in a way nobody has seen before.
To show the bottle without actually showing it.
By deformation the logo everybody recognizes the Coca Cola bottle without actually seeing it.
London International Awards - 1xGold (Design) )
London International Awards - 1xBronze (Print)
Eurobest - 1xSilver (OOH)
ADC Germany - 1xSilver (Design)
ADC Germany - 1xSilver (OOH)
One Show - 1xMerit (Design)
Best of Ogilvy - inBook
Fanta New Twisted Bottle OOH /
Lenticular and animated gif posters
"What happens in the world, happens for your ad."
ZMG (The Newspapers)
Agency: Ogilvy&Mather, Frankfurt
-Illustration Style by Lorenzo Petrantoni-
ADC Germany 1xSilver, 2014
Best Of Ogilvy inBook
- Selected to 200 Best Illustrators Worldwide Lürzer's Archive 2015/2016
- Selected to 200 Best Illustrators Worldwide Lürzer's Archive 2013/2014
Hand-crafted print campaign which circulated around the Netherlands for 'Choose Happiness'. Some of the ads use a still from the 'Choose Happiness' commercial. Every single ad tells a story of a person what made them decide to choose happiness over something else.
Typographic shelf design.
Logo/ Packaging Design
Bantam Cold Brew Coffee
Made in Amsterdam.
Multi-functional chaise lounge design.
A chair design inspired by Turkish coffee cup.
Everyday hundreds of people are moving houses and when it comes to packing, 51% of the Dutch households say to throw away their unused goods. This means 13 million bags per year filled with books, musical instruments and clothing going to waist. These are all things that might have little value for one person, but can be very valuable for someone else. As part of the bank’s mortgage campaign, Rabobank – the largest mortgager in the Netherlands – and Ogilvy & Mather Amsterdam decided to partner with Terre des Hommes to create a special moving box. By helping people to move houses, we give Terre des Hommes the chance to create a home for children in need around the globe.
We will encourage people to collect their unused goods in a special moving box, available for free at their local Rabobank office. The donated items will then be sold at any of the 42 Terre des Hommes stores. In this way we give a second home to valuable objects and help Terre des Hommes to fight child exploitation with the profit we made from selling these goods.
Charity organisation Terre de Hommes is very happy with this initiative. ‘It will give an impulse to our shops. We can sell these items at competitive prices as they still have value. With the profit we make we can create a safe environment for victims of child exploitation. Think of child labour and children that are forced to work in child prostitution. We will take them out of such situations and make sure they have a safe environment to grow up in.’ says Albert Jaap van Santbrink (Director Terre des Hommes NL)